A portion of the proceeds received by Madroña for the sale of the Lake Tahoe Label wines are donated back to organizations supporting the Lake Tahoe Basin as well as agricultural and environmental organization in El Dorado County.
For the 2011 Vintage, more than $6,000 was donated to four of the most respected organizations doing work to help protect the natural beauty and health of the Tahoe Basin and the county around it — the Tahoe Fund’s Angora Bridge Project, Ag in the Classroom’s Tahoe Farm Day, the Schnell School Garden of Learning, and the American River Conservancy. To learn more about these organizations and the Lake Tahoe Label wines, click here.
Sierra Business Council and the Lake Tahoe Water Trail are proud to be part of this esteemed league of resource conservationists.
“Tahoe is such a wonderful, precious place,” said Maggie Bush, a co-owner of Madroña and the winery’s general manager. “At our winery and vineyards, we’re focused on protecting what nature has given. The grandeur and the beauty of the Tahoe Basin is so amazing and worth supporting. It simply took us some time to figure out how we could promote Lake Tahoe and involve others in an effort to directly impact the region. This is a combined effort of getting people to drink local and think about giving back, all from a small family winery. Our goal is to raise even more because even the small projects in the Tahoe Basin and El Dorado county make a big difference to us all!”
About Madroña Vineyards
At Madroña, we make exceptional wines that are a simple, yet powerful reflection of this special place in the spectacular Sierra Foothills. Our wines are made to be enjoyed at the table with family and friends, and they are a pure, balanced expression of the land and of the grapes carefully chosen to thrive in our mountainside vineyards. Madroña is a love affair, passed on through generations, with wine and with this region. We’re committed to preserving the beauty of farming and winemaking as it has always been in El Dorado County. This is a place where time slows to the rhythm of nature and where the traditions and joys of grape growing and winemaking are here for everyone to discover.
The Madroña donation will help Sierra Business Council and the USFS Lake Tahoe Basin Management Unit, NV State Parks, CA State Parks, CA Tahoe Conservancy, Tahoe City Public Utility District, and the City of South Lake Tahoe to develop educational LTWT Wayfinding Interpretive Signage that will provide useful water safety and resource conservation tips, and navigable paddle routes and distances to locate public beach access to shoreline businesses, nearby hiking trails, historic sites, lodging and campgrounds. Signage will assist our recreation providers and resource managers to reach and educate the escalating paddler population concerning safety, regulatory restrictions, and stewardship to help prevent the spread of aquatic invasive species, and to protect natural resources.
At the water’s edge, the LTWT Signage is the last line of defense to engage, inspire, and educate the public about the intrinsic and life-saving benefits of having a safe, fun and responsible non-motorized adventure.